At SusieCakes, we make old-fashioned, sentimental dessert favorites – just like you may remember from your childhood! Our bakeries are filled with the delicious tastes and sweet smells of cakes, cupcakes, cookies, pies, and bars – all baked from scratch, on-site daily, using the freshest and finest ingredients. Our signature Celebration Cake is a birthday staple on tens of thousands of tables. Our bakeries mix the nostalgia of the past with the warmth and feel of a modern, neighborhood bakery. “Connecting through Celebration” is our purpose and what we strive for every day with our team members, our guests, and our community.
DESCRIPTION OF DUTIES:
We are looking to hire a part-time Marketing Intern to seek out local partnership opportunities within the Nashville community. This person will report to the Field Marketing Manager and work approximately 15-20 hours per month. The Marketing Intern will assist with marketing outreach and brand activations, including representing SusieCakes at local events.
Candidates should have strong organizational and project management skills, as well as a thorough understanding of grassroots marketing strategies. They should have their finger on the pulse of the city, with the ability to speak to key cultural moments, popular tastemakers, and local events in the area. With a genuine passion for SusieCakes, candidates must serve as a positive representation of the brand and be eager to share it with their community. This is a hybrid position.
JOB DESCRIPTION:
Community Engagement:
Support the marketing team with local events, deliveries, influencer collaborations, and other marketing initiatives in the Nashville area
Source, outreach, and cultivate relationships with local businesses to develop brand partnerships and seek out event opportunities
Research and network with local community groups to strengthen brand awareness (such as student groups or charities)
Keep up with local happenings in Nashville and propose new ways to engage throughout the city
Social Media:
Support the social media team in driving local brand awareness and encouraging engagement with the @susiecakesbakery Instagram and TikTok accounts
Keep an eye out for the latest social media trends and propose ideas about how we can show up on these platforms
Film content for the @susiecakesbakery Instagram and TikTok accounts as needed, ensuring that it is high-quality and on-brand
Work independently to produce local content by coming up with video concepts, filming all original video assets, and editing videos to completion (on a mobile device is fine)
BONUS: Comfortable being on camera (to capitalize on trending audio)
QUALIFICATIONS:
Ideal candidate can quickly commute to our Nashville Bakeries (within 30 minutes)
Must have reliable transportation
Ability to connect weekly with direct supervisor via videoconferencing
Superior verbal and written abilities
Detail-oriented, responsible, and reliable
Proactive go-getter, independent worker, and effective communicator
Passion for SusieCakes, and strong interest in the PR and marketing space
Deep understanding of the Nashville market: local businesses, influencers, community organizations, and events
Positive representation of company values and brand identity with an outgoing and relationship-oriented attitude
PHYSICAL REQUIREMENTS:
Able to sit for long periods of time to research trends
Able to use a computer for long periods of time
Able to make and receive phone calls and respond to emails, chats or text messages
Able to walk, kneel and reach overhead
Able to stand for extended periods of time
Must be able to occasionally lift, move and carry up to 50 pounds
Must be able to record footage
Must be able to travel to bakeries close by
EDUCATION: A high school diploma or GED required
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